Episode 8: The HERBx Savanna Riley – Cannabis Community, Stigmas, & Mental Health

The HERBx is a platform that brings exclusive cannabis education and insight to the community. They are also a minority and women-owned organization.

Willie Nelson says, “I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower.”

About:

Savanna is a Marketing Consultant experienced in executing marketing strategy and campaigns for corporate, political, cannabis and nonprofit clients. She is also Founder of Simplyr Agency and the women-owned digital forum The HERBx.
Currently in Long Beach, CA she is a Marketing Consultant providing consultation, strategic planning and communication, community outreach, marketing strategy, and coordination of events for various clients. Some of the notable organizations she has worked with and currently work with are Khemia Manufacturing, CB1 Brands, Left Coast Ventures, IDEATE California, Communities in Schools, Fathers and Families of San Joaquin County, Five Star Extracts, Los Angeles Area Chamber of Commerce, TruConnect Mobile, PolicyLink, Byte, GoodRx, The Greenlining Institute, California Endowment and Unidos US (formerly NCLR).

Previously, she was a Field Marketing Specialist for Left Coast Ventures where she helped develop, execute, and monitor marketing programs across a variety of channels. Her work included researching the market, analyzing trends to help define the organization’s marketing strategy, and how to best reach the target market. Prior to Left Coast Ventures, she worked as a Market Manager for CB1 Brands managing accounts in the Northern California sales territory.

She has also spent time as a Lobbyist for The Quintana Cruz Company working with clients from a variety of sectors including cannabis, tribal and animal welfare.

In her spare time, Savanna is also a cannabis policy and social equity advocate. She has helped educate and mentor CORE Program applicants on marketing strategies for their new businesses. Savanna holds a Bachelor of Arts in Communications and Public Relations from CSU Sacramento and an Associates of Arts in Liberal Studies from Shasta College.